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From Dev Favorite to Enterprise Icon: Rowan Trollope’s Playbook for Redis

By the time Rowan took over as CEO, Redis was already known as a beloved open-source tool. In fact, a developer himself, it was using the database that actually convinced Rowan to take the role. Now, he’s looking to elevate Redis from cult status to one of the few elite enterprise IT vendors, a delicate evolution that means convincing customers, many that were using the product for free, to pay for more enhanced capabilities.

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