DTC's VanishID Investment: Personal Exposure is Corporate Risk

Imagine this:

A trusted finance exec at a mid-size public company receives a seemingly normal email from their CEO. It’s referencing a real offsite from last week and includes a PDF attachment with wire instructions for a “follow-up initiative.” They’re busy. They skim. They click.

The attacker had context — meeting schedules, flight times, even internal acronyms — all stitched together from personally identifiable information available scattered across the web. The domain was a near-perfect match. The tone was on-brand. The urgency was classic C-suite.

By the time the mistake is caught, the compromise is well underway.

This is not a wild “Black Mirror” episode — it’s a blueprint for hitting a threat surface that many individuals and organizations are just beginning to track: the personal exposure of their people.

Our Thesis: Personal Exposure is a Corporate Risk

When high-trust individuals are compromised, the blast radius reaches well beyond them to their companies, partners, and networks. This is why we backed founder and CEO Matt Polak and his team at VanishID.

Our investment in the company is rooted in a simple thesis: individual exposure can lead to organizational-level compromise. We believe this flavor of cybersecurity – human risk intelligence – will become a standard part of the modern cybersecurity stack. CISOs will need not just endpoint detection and network telemetry, but situational awareness around who in their organization is most exposed and how to defend for it.

VanishID uses automated and agentic systems to discover and, in some cases, remediate exploitable personally identifiable information available on the web. They can then transform that exposure into actionable insights at the organizational level, helping both individuals and CISOs better understand and mitigate their “human attack surface” risks in real time.

Looking Ahead‍

Their approach is resonating with the market and we’re proud to be partnering with Matt and team as they scale VanishID. If you’re a CISO rethinking your executive protection strategy, a security leader navigating human-related risk, or an individual who’s curious about your own exposure — we’d encourage you to check out what VanishID has to offer.

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